Allegria

Press Trip

Citadium on tour

SMELLS LIKE SUMMER : What's best than a super exclusive showcase of the French superstar rapper JUL in Corsica, to feature and highlight the latest Summer Citadium collections: a fashion and festive trip that Calvi does not won't soon forget!

Client

Citadium

Createurs

Louise Rgt, Dimitris Kad, Mlee sts, Sparkdise, Welsey Krid, Rayan Vlt

Services

Casting, Production, Pilotage & Management

Reach

1,5 Millions

EMV

40 000 Euros

Campaign

RUNNING LIKE LENA

BACK TO SCHOOL OR RUN ANYWHERE DURING FASHION WEEK WITH LENA SITUATIONS A huge back-to-school contests campaign with the Queen of Influence, to dress up, or rather re-shoe, her subscribers with Running. A Tik Tok and Instagram double, more than 80,000 participations and the opportunity to relieve the feet of our national Lena between two Paris Fashion Week shows, who, it is true, is running everywhere this fall!

Client

Courir

Talent

Lena Mahfouf

Reach

2,9 Millions

EMV

1 Million

Participations

80 000

Ambassador Contract

LENA x LOUNGE

MAKE IT SEXY, MAKE IT BIG : A major challenge that the Influence' Queen, Lena Mahfouf, rose to with flying colors. A lingerie campaign yes, but 15 meters high in the heart of Paris! The main objective was to position the English lingerie brand which has made a good place for itself on the digital market, IRL and what could be better than a Giant Billboard in the center of Paris, with the number 1 french fashion creator of the moment during Paris Fashion Week to mark a big blow? Six months of collaboration, with dozens of posts and a super glamourous Valentine's Day dinner at La Perouse... During these six months our Queen Mahfouf was once again overflowing with creativity to create ever more glam and fun content around brand collections.

Client

Lounge underwear

Talent

Lena Mahfouf

Services

Casting, Project Management & Production

Reach

19M

EMV

1,2M€

Ambassador contract

Optic 2000 x cosmopolitan

FROM OFFICE TO THE STREETS, BUT WITH STYLE, ALWAYS... For their new capsule with the emblematic Cosmopolitan Mag, Optic 2000 challenged us to find an ambassador who would know how to make the collection their own and support the launch of the collection! Anne Sophie seemed obvious to us: followed for her chic and timeless style, wearer of glasses, perfect audience match and record commitment for 10 years now, Anne Sophie was immediately able to integrate the collection into her looks, from the office to the terraces of Parisian café to enjoy the sun, well protected but always in style!

Client

Optic 2000

Créateur

L'Armoire de Soso

services

Casting, Statégy, Project Monitoring & Reporting

Reach

1,5M

EMV

160K€

Campaign

Woolmark x Salomon

PULSAR PRG KNIT : SOFTEST SNEAKER COLLAB OF THE YEAR A pair from a unique collaboration between Salomon and Woolmark that is technical, breathable, durable and super light! An eclectic cast to speak to several fashion & conscious audiences: 3 girls 3 styles, Little J beauty, lover of nature with her simple and refined style, who knew how to integrate the pair into her everyday looks that resemble her, Maoui de Saint Denis who campaigns for a unique style for everyone and sustainable fashion who has been able to make the pair their own like no one else and last but not least, Alexandra Guerain, a regular of Fashion weeks' front rows of who rides the pulsar in New York's Streets with a super sharp look as usual!

Client

Woolmark

Creators

Alexandra Guerain, Maoui de Saint Denis & Little J Beauty

Services

Stratégy & casting

event

heineken Christmas dinner

LET’S CELEBRATE! When Heineken asked us to organize their Christmas dinner to thank all of their colleagues and friends of the house, it was at the top of the TOO Hotel! More than 40 guests, a fully embraced Christmas atmosphere, good food and drink, gifts by the thousands, a quality DJ set for guests who had a great time!

Client

Heineken

Services

E-PR : Guest list, production & reporting

presss trip

WETHENEW @rollingLoudFestival

A TRIP UNDER THE SIGN OF STREET CULTURE! When we proposed this unique journey to the European leader in sneaker resale, WeTheNew, we knew we would touch a sensitive chord... Quite simply the biggest hip hop festival in the world: Cardi B, Travis Scott, Chris Brown, Off set, Central Cee, gathered in a dream destination, Thailand! Obviously the WTN team, eager for disruptive projects (the festival took place during the second week of Coachella) signed up straight away! A crew as festive as they are stylish, who enjoyed a week of their favorite artists, with their most beautiful pairs on their feet. A trip that made noise, and which will have left its mark ;)

Client

wethenew

Creators

Noholita, Saam_nas, Isabeau.delatour, Bastoswithlove, Darkocttg, Sparkdise, Ogee_off et Mainasuarezz

Reach

14M

EMV

572K€

event

DIM PRESS DAY

DIM SPRING BRUNCH : TIME TO CHILL AND TAKE CARE OF YOURSELF For the brand's first Influence event, Allegria imagined a brunch/pilates format for the iconic French lingerie brand. On the program, presentention of new collections and pilates classes by the queen, Alice Pilate. After the effort, comfort with a girly, gourmet and healthy buffet and colorful lattes concocted by Alice Malaret and 100% natural culinary and DIY skincare workshops to exchange and have a good time together

Client

DIM

Creators

Louise Rgt, Isia Arcangeletti, Lou ann, Justine Kamara, Flora Coquerel, Fanny laux, Tycia Illana, Maybeshana

Services

Concept, Casting & Production

Reach

1,6M

EMV

40K€